Local Listings 101: Who?
Local listing management is a task, and as such, must be assigned, delegated or outsourced. So who is something you will need to answer for yourself. The work is tedious. Citation information must be complete, accurate and exactly the same across all your listings.
We recommend choosing someone you feel is organized, accountable and pays special attention to detail.
Local Listings 101: What?
A local business listing is an online profile complete with business name, address and phone number, as well as other profile informaiton. The list of online directories and websites on which local business owners are allowed to create free business listings runs well into the thousands.
Think Google My Business, Yelp, Bing Places for Business, Internet Yellow Pages, and Yahoo! Local.
Local Listings 101: Why?
The goal of local listing submission is to have your listing information distributed across the internet. The more places you are listed and the more visible you are, the more “trust” search engines attribute to your business. This will increase your chances of ranking well in local searches.
Local Listings 101: When?
If your business meets all four of the following criteria, you are free to submit a local business citation to as many directories as you please:
- Business name/DBA
- Local phone number (must match your city/location, not a shared phone number, toll-free number, or call tracking number)
- Dedicated physical street address (not a shared address, PO box, or virtual office)
- Your business makes in-person contact with customers (not conducted virtually)
Most directories will require you to enter a verification code through an automated phone call or a postcard.
Local Listings 101: Where?
Unless you are a brand new business, you’re going to want to do a few searches to find out what the internet knows, or thinks it knows about you already. We find it easier to log, verify and correct what’s out there before beginning any new submissions.
Use this tool from Yext to check your listings across all the major indexes and directories.
Local Listings 101: How?
Now it’s time to get started claiming your listings and submitting your listing citations. If you haven’t already, you’ll need to claim your Google My Business page. We recommend optimizing your listing to include the following:
- Add a long, unique description that’s formatted correctly and includes links.
- Choose the correct categories for your business.
- Upload as many photos as possible.
- Add a local phone number to your listing.
- Add your business address and ensure it is consistent with your website and local directories.
- Upload a high-resolution profile image and cover photo.
- Add your business hours.
- Get real reviews from customers.
Local Listings 101: In Summary
The bottom line is that local listing submissions to the right directories (and done correctly) will have a positive effect on your SEO. If you would like more information on local listing submissions or about how we can help your business manage theirs, please call or contact us today.