It’s worth knowing how much they know about your product. If you don’t, you aren’t able to serve them the proper content to move them across their current stage in your Customer Journey.
Let’s get right to it!
The 5 levels of Customer Awareness:
- Unaware: knows nothing of the issue or of a solution, much less, your solution
- Problem: aware of the problem
- Solution: aware of a solution but not of yours
- Product: aware of your product
- Most Aware: hot lead, ready to buy
Product Unaware: Customer Awareness Stage 1
The first stage of customer awareness is product & solution unaware.
This means that the company has not yet made any sort of impression on a consumer’s mind and they are still getting their information from other sources like friends, family members, or social media influencers rather than considering purchasing what you have to offer.
Moreover, the lead isn’t even aware that a problem exists at all!
This can be seen as both positive for your business because it gives them an opportunity to get in contact with these new prospects before someone else does but also negative due to how many competitors there are out there trying to do the same thing who could potentially sway people away if they did enough advertising themselves.
Problem Aware: Customer Awareness Stage 2
Product Aware is the stage where the customer’s focus shifts from getting to know your company and its products, services, etc., and on to trying out new things.
It’s typically a time when customers want more information about how they can gain greater advantage over their competitors by using what you provide.
This means that it’s important for brands at this point in the relationship with a potential or current customer to be able to demonstrate why people should stay loyal— not just because of savings, but also in recognition of other perks, like our affiliate program that anyone can take advantage of, client or not.
Solution Aware: Customer Awareness Stage 3
Solution Aware leads are aware that a solution exists to your problem, but aren’t aware of your solution. Chatbots are a wonderful tool for this lead segment.
Chatbots have been a growing trend in customer service for the last few years. They provide an interactive way to communicate with customers and are effective when it comes to saving time on routine tasks such as answering repetitive questions or processing orders quickly.
The chatbot is also able to offer personalized information based off of what they know about you, which can be convenient if you’re looking for something specific that your company may not carry but want more details on before making the purchase decision elsewhere.
Chatbots will play an essential role in converting leads that are solution aware. By driving enough traffic through a bot’s automation flows, your leads will teach us what messages to tell your bot to deliver.
Once your bot is able to solve all the major issues, it will perform many masterful feats:
- automates follow-up offers
- automates upselling
- automates downselling
- automates acquiring client info and exports to Google Sheets
- automates review requests
- automates payment processing
- #1 customer support agent
Product Aware: Customer Awareness Stage 4
It’s very important to know what your customers want and do not wish for when you are trying to sell them something so that they will not only be happy with their purchase, but not be annoyed that you aren’t aware of their immediate needs.
Product Aware is the fourth stage of customer awareness.
At this level, a lead knows about your product at an almost intimate level but often doesn’t have as much information as they need to pull the trigger.
By following up with educational information, this type of lead can be pushed along your funnel and is all but ready to buy.
Most Aware: Customer Awareness Stage 5
In the final stage, Most Aware, retargeting and special offers may be used to push the lead over the conversion line.
This type of lead tells you that your content is not doing a complete job of educating your audience. These make wonderful opportunities for blog content.