How Do I Rank Locally On Google?

Update your business listing info for better visibility.
You may find that your Google My Business business listing doesn’t show up for relevant searches in search engines in your area. To maximize how often users find your business website in local business search results, ensure that your business information in Google My Business is accurate, complete, and engaging.
1. Local results favor the most relevant business results for each search in Google Search and Google Maps results. Businesses with complete and accurate information are easier to match with the right searches. 
Important: Make sure you keep your Google business information up to date as your business changes.
Make sure you’ve entered complete business information in Google My Business, so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your: 
Physical address
Phone number
Category
Attributes
Learn how to edit your business information.
2. Verify your business locations so they’re more likely to show in local search results across Google products, like Maps and Search.  Learn more about verification.
3. Update your business hours regularly, including when you open and close, and special hours for holidays and events. Accurate hours info lets shoppers know when you’re available and gives them confidence that your business will be open when they arrive. Learn how to edit your hours.
4. Respond to business reviews that users leave about your business. When you reply to reviews, it shows that you value your customers’ business and their feedback. High-quality, positive business reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location. Learn how to create a link for customer reviews.
5. To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Accurate and appealing pictures may also show shoppers that your business offers what they’re searching for. Learn how to add photos or videos to your Business Profiles.

Local business results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank the site higher in local search and Google Maps results.
Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.
Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
Tip: There’s no way to request or pay for a better local ranking on Google. Google keeps the search algorithm details confidential, to make the ranking system as fair as possible for everyone.

LSI keywords are words and phrases that Google sees as semantically-related to a topic—at least according to many in the SEO community. If you’re talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission.

Include Your Most Relevant Keywords in the First Half of the Content. The more important a keyword is, the sooner it should appear in your content. Try to have your main keyword in the first line. Then, use the most important LSI keywords within the top 50% of your article body.

LSI keywords are words and phrases that Google sees as semantically-related to a topic—at least according to many in the SEO community. If you’re talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission.

1. Verify your business.
2. Fill out your profile completely.
3. Make sure your profile information is (and stays) accurate.
4. Ensure NAP consistency across the web.
5. Pick the most relevant categories
6. Include semi-professional pictures.
7. Get more reviews.
8. Take advantage of posts on Google.

Search Engine Results Page (SERP): The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.