How Do I Rank Locally On Google?
Google Local Ranking: The Ultimate FAQ How-To
Your NAP is very important when it comes to the success rate of landing in the Local 3-Pack. Business name, business address, business phone number. When Google’s algorithm “looks” at your business information, namely, your business NAP, what does it find? A difference? Remember: name address and phone.
Does Google find one business name or multiple businesses with the same business name?
Has the business phone number changed in the past, so that multiple phone numbers are listed for your business?
Do both address and phone number have differences that are causing Google to take your listing less seriously?
How Do I Rank Higher Locally?
Update your business listing info for better visibility.
You may find that your Google My Business business listing doesn’t show up for relevant searches in search engines in your area. To maximize how often users find your business website in local business search results, ensure that your business information in Google My Business is accurate, complete, and engaging.
1. Local results favor the most relevant business results for each search in Google Search and Google Maps results. Businesses with complete and accurate information are easier to match with the right searches.
Important: Make sure you keep your Google business information up to date as your business changes.
Make sure you’ve entered complete business information in Google My Business, so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your:
Physical address
Phone number
Category
Attributes
Learn how to edit your business information.
2. Verify your business locations so they’re more likely to show in local search results across Google products, like Maps and Search. Learn more about verification.
3. Update your business hours regularly, including when you open and close, and special hours for holidays and events. Accurate hours info lets shoppers know when you’re available and gives them confidence that your business will be open when they arrive. Learn how to edit your hours.
4. Respond to business reviews that users leave about your business. When you reply to reviews, it shows that you value your customers’ business and their feedback. High-quality, positive business reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location. Learn how to create a link for customer reviews.
5. To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Accurate and appealing pictures may also show shoppers that your business offers what they’re searching for. Learn how to add photos or videos to your Business Profiles.
How does Google determine local ranking?
Local business results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank the site higher in local search and Google Maps results.
Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.
Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
Tip: There’s no way to request or pay for a better local ranking on Google. Google keeps the search algorithm details confidential, to make the ranking system as fair as possible for everyone.
What are LSI Keywords?
LSI keywords are words and phrases that Google sees as semantically-related to a topic—at least according to many in the SEO community. If you’re talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission.
How do I write LSI keywords?
Include Your Most Relevant Keywords in the First Half of the Content. The more important a keyword is, the sooner it should appear in your content. Try to have your main keyword in the first line. Then, use the most important LSI keywords within the top 50% of your article body.
What is LSI keyword example?
LSI keywords are words and phrases that Google sees as semantically-related to a topic—at least according to many in the SEO community. If you’re talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission.
How can I improve my Google business SEO?
1. Verify your business.
2. Fill out your profile completely.
3. Make sure your profile information is (and stays) accurate.
4. Ensure NAP consistency across the web.
5. Pick the most relevant categories
6. Include semi-professional pictures.
7. Get more reviews.
8. Take advantage of posts on Google.
How do I rank my business higher on Google local listings?
How do I rank my business higher on Google local listings?
- Claim and verify your Google My Business local listing page.
- Fully complete your Google My Business local listing page.
- Ensure your Google My Business local listing page category is accurate.
- Add lots of high quality photos to your Google My Business local listing page.
- Acquire relevant Google My Business page reviews.
- Make regular page and content posts.
- Learn more about local SEO factors that affect your rankings.
- Hire an experienced firm to handle what has proven to be the biggest indicator of Local 3 Pack ranking acquisition.
What is SERP marketing?
Search Engine Results Page (SERP): The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.
How to Rank Number One On Google
- Go niche.
- Choose realistic keywords.
- Optimize each piece of content for your keywords.
- Add tons of content to your site.
Can you pay Google to rank a site or business higher?
Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy.
How can I make my website more visible in Google Maps?
- Target your website pages for keywords and your Google Maps visibility will increase.
- Structure your website pages for Google Search to show up higher in Google Maps.
- Create more website pages so Google Maps will find you.
- Get on online directories to create link paths for Google Maps.
- Get verified on Google Search and Google Maps.
- Use compelling site page titles.
- Work with social media influencers.
- Create quality website content.
- Optimize your images.
- Use Google Ads.
- Provide outstanding customer service.
- Post to social media.
- Be shareable.
- Use local media.
- Leverage small opportunities.
What is Google’s Local Pack?
The Local Pack is a section of Google’s search results that shows the local business related to your query. Whenever your query has local intent, Google will show three local businesses that might answer your query.
What are SERP Features?
SERP features are elements that appear on Google’s search engine results page that go beyond the traditional10 blue links. Common examples of SERP features include Featured Snippets, Knowledge Panels, video carousels and image packs.
What is the Map Pack / Local Pack?
When a user clicks through on one of the listings below the map, a detailed business listing opens. These business listings are part of Google Explore, which is a section of the Maps utility from Google.
What is Local SEO?
Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience.
What is The Google 3-Pack?
The Google 3-Pack is a way Google displays search results when users make queries with local intent. Within the Pack are three Local businesses, a map of where they’re located, and basic information about the businesses. The 3 Pack sits underneath the paid ads, but above the organic search results.
How do I get my Local 3 Pack?
- See if you’re in the top 20 search business listings.
- Fill out your Google My Business page entirely.
- Get reviews on your Google profile.
- Garner locally relevant links and backlinks to boost visibility.
- Build your social media presence.
How do I get my business on Google?
- Submit your site to Google.
- Lay a link trail.
- Choose the perfect keywords.
- Manage your meta tags.
- Optimize for mobile.
- Prove that you’re local.