Decline in search visibility is based on some optimization I am attempting on an old blog post that ranks really well for phrases like Windows 7 high performance mode.
The changes I have made were to modify the keywords targeted to include Windows 10 rather than Windows 7. Any such change will usually cause a temporary decline in rankings. Either way, that is not the traffic I am truly targeting: I’m after local businesses and residential users.
I’m down 1 to 11 phrases that rank #1-3. These are all targeting the Hewitt area.
But look at all the “low-hanging fruit” I am growing! These are phrases that are within striking distance of breaking into the local listing 3-pack.
As you can see, I am up:
- #4-10: up 19 phrases to 27
- #11-20: up 16 to 27 phrases
- #21-50: up 2 to 9 keyword phrases
- #51+ has 25 phrases
Contrast that with my December 30th report:
- #1-3: 12 phrases
- #4-10: 8 phrases
- #11-20: 11 phrases
- #21-50: 2 phrases
- #51+ has only 8 phrases
With Google making changes to their algorithm all the time, search engine optimization takes a lot to stay on top of. I have made some major adjustments to my SEO plan that should bear some Google love in the next few months.
I’ll keep you posted– good or bad.